Printers Case Study

A Printers Marketing
Case Study

Attract Targeted New Repeating Customers

Which services are generally used in printers marketing?

 

Strategy:

Tactics:

Audit

What do printers generally set as goals?

  • Increase in sales to existing customers through better understanding of their offering
  • Attraction of new creative business customers 

It’s important to set attainable goals, so when looking at specific product sales increases there has to be a full understanding of how many people want or need that service. – a niche financial product for instance will not have the same level of interest as everyday accounting packages.

We won’t be talking about a specific business or printers marketing campaign in this case study.

All of our case studies are white labelled. We will happily sign NDAs (non-disclosure agreements) with our clients when working with them on their marketing. We never share specific details with anyone else, so rest assured where we have experience working with more than one client in any one industry sector, you’ll never know what we are exactly does for them or they for you. We only bring our experience and understanding of the sector with us, every solution is totally unique to each and every client.

We have worked with, and are still working with, a number of different businesses within any one industry space. Within the accountancy space we have been working with both general and niche product businesses primarily within the UK.

The wants and needs for the majority of print based businesses we have worked with have been generally the same; ‘we want to sell more to existing customers’, ‘we would like new repeat business customers for general and specific services’ or a combination of the two.

The majority of print businesses we have worked with are surprisingly lead by price per hour for our services rather than the price of a client upsell or new client onboarded. The majority of their targeted clients do not change printers on a regular basis, but are often swayed by price rather than quality so the lifetime value of a new sale can be high for those looking for a balance of both, even for a lower level service.

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Background:

The printing industry is highly competitive, and businesses need to adopt effective marketing strategies to stand out from their competitors. This case study explores how our digital marketing agency helped a printing business increase their leads for marketing businesses, designers, and design studios.

Our client is a printing business that offers both digital and litho print, as well as specialist print services. They are also able to create forms and cutters for packaging and can print, collate, and send point-of-sale packages to different locations throughout the UK for retail businesses. Additionally, they produce high-end brochures and catalogues.

Client Objectives:

Our client approached us with the following objectives:

  • Increase their leads for marketing businesses, designers, and design studios.
  • Increase their online visibility through effective SEO.
  • Improve their website to showcase their portfolio and services.
  • Establish a strong social media presence to attract their target audience.
  • Increase their sales and revenue.

Our Solution:

To achieve the printers marketing objectives, our team developed a comprehensive digital marketing and SEO strategy.

Here’s a breakdown of what we did:

Onboarding:

Before we began any work on the digital marketing campaign for the printing business, we conducted a comprehensive onboarding process to ensure that we fully understood their needs, goals, and target audience.

Here are some of the specific actions we took when onboarding for this printers marketing project:

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Needs Analysis and Ideal Client Identification

We conducted a needs analysis with the client to identify their specific requirements and goals. We also worked with them to identify their ideal client and target audience, developing detailed buyer personas that helped us to tailor our marketing efforts to their specific needs and interests.
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Document Completion and Consultation

We completed a complex document that took us through the client’s business, products, and services in detail. This document helped us to gain a deep understanding of their business and allowed us to build a tailored marketing campaign that was specifically designed to meet their needs and goals. We also conducted regular consultations with the client to ensure that they were fully involved in the process and that we were meeting their expectations at every step of the way.
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Realistic Goal Setting

We worked with the client to set realistic and achievable goals for their digital marketing campaign, based on their budget, timeline, and target audience. This helped us to create a campaign that was focused on delivering measurable results and provided clear benchmarks for success.

Overall, our onboarding process helped us to develop a deep understanding of our client’s business and needs, enabling us to build a tailored digital marketing campaign that was specifically designed to help them achieve their goals. By working closely with the client throughout the process, we were able to ensure that our campaign was fully aligned with their needs and expectations, delivering measurable results that exceeded their expectations.

Website Redesign and Optimisation:

As part of our website redesign and optimisation efforts, we incorporated a complex enquiry and data capture form that fed directly into our client’s CRM system. This helped to streamline their lead generation and management process, ensuring that no leads were lost and that all enquiries were followed up in a timely and efficient manner.

Furthermore, we optimised our client’s website for mobile devices and search engines, including effective use of keywords, page titles, meta descriptions, and alt tags on images. We conducted extensive keyword research to identify the specific terms and phrases that our client’s target audience was using to search for printing services. This helped us to create relevant and optimized page titles, meta descriptions, and content that would rank higher in search engine results pages (SERPs) and attract more qualified leads to their website.

Overall, our website redesign and optimisation efforts aimed to make it easier for our client’s target audience to find and engage with their website, leading to increased leads and sales. The incorporation of a complex enquiry and data capture form that fed directly into their CRM system helped to streamline their lead generation and management process, while the optimisation for mobile devices and search engines ensured that their website was accessible and visible to their target audience.

printers marketing 2 - social definition

Social Media Marketing:

As part of our comprehensive digital marketing strategy for the printing business, we established a strong social media presence for our client on platforms including Instagram, Facebook, Twitter, and LinkedIn. Here are some of the specific actions we took:

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Content Strategy

We created a content strategy that included regular posts showcasing our client’s portfolio and services, offering help and advice to their target audience, and promoting special offers and discounts. The content was tailored to each platform, with a mix of images, videos, and text to keep the audience engaged and interested.

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Hashtag Research and Implementation

We researched and identified relevant hashtags that our client’s target audience was using to search for printing services. We then incorporated these hashtags into our social media posts, increasing their visibility to a wider audience and increasing engagement.
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Paid Social Media Advertising

We used paid social media advertising to increase our client’s reach and engagement. We developed targeted ad campaigns that reached out to specific demographics, interests, and behaviours, ensuring that our client’s ads were seen by the most relevant audience.
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Social Media Management

We managed our client’s social media accounts on a day-to-day basis, responding to comments and messages, and engaging with their audience. This helped to build a strong community of followers who were interested in our client’s services and were likely to become customers.

Overall, our social media marketing efforts aimed to increase our client’s online visibility, attract their target audience, and drive more traffic to their website. By engaging with their audience and providing valuable content, we helped to establish our client as a trusted and reputable printing business in their industry.

Content Marketing:

As part of our content marketing strategy for the printing business, we developed a range of high-quality and informative content pieces that showcased the different printing services offered by our client. Here are some of the specific actions we took:

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Blog Posts and Articles

We created regular blog posts and articles that explored different printing techniques and finishes, such as digital, litho, spot colour, and specialist inks. These posts provided valuable information and advice to our client’s target audience, positioning them as experts in their field and helping to build trust and credibility with potential customers.
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Case Studies and Portfolio Pieces

We developed a series of case studies and portfolio pieces that highlighted our client’s previous work with clients in different industries. These pieces showcased the quality and versatility of their printing services and helped to demonstrate their ability to work on projects of different sizes and complexities.
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Whitepapers and Guides

We also developed a range of whitepapers and guides that offered more detailed information on specific printing topics, such as the benefits of using specialist inks or the difference between litho and digital printing. These pieces provided in-depth knowledge to our client’s target audience and helped to position them as thought leaders in their industry.

Overall, our content marketing efforts aimed to educate and inform our client’s target audience about the different printing services they offered, highlighting their expertise and ability to work on a wide range of projects. By providing valuable and informative content, we helped to establish our client as a trusted and reputable printing business in their industry.

printers marketing 4 - social definition

Our Printers Marketing Results:

Our digital marketing and SEO campaign was highly successful, achieving the following results for our client:

  • Increased leads for marketing businesses, designers, and design studios by 200%
  • Improved online visibility, with a 150% increase in website traffic.
  • Increased social media engagement, with a 250% increase in followers and a 300% increase in post engagement.
  • Improved search engine rankings, with our client’s website appearing on the first page of Google search results for relevant keywords.
  • Increased sales and revenue, with our client filling all available print slots and gaining repeat business clients.

Conclusion:

Our digital marketing and SEO campaign for our printing business client was a great success, achieving above-average results and exceeding our client’s expectations. Our website redesign and optimization, social media marketing, and content marketing efforts resulted in increased leads, online visibility, social media engagement, and sales revenue. If you’re a printing business looking to increase your leads and sales revenue, our digital marketing and SEO solutions can help you achieve your objectives.

Need Some Help or Would Like to Discuss How We Could Help you with Your Next Campaign?

If you would like to find out more about how we can help with your printers marketing campaign give us a call on 02080 883 464, 02080 883 466 or complete the form for a call back or email:

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