Keyword Research

Understanding How Prospects are Finding You

and Your Competitors

Success online begins with understanding how people search for your services and offerings. Keyword research is more than compiling a list of words. It is about interpreting how search engines connect your content with potential customers and using that insight to ensure the right people find the right information at the right time.

Why Researching Your Keywords Matters

By knowing the terms your prospects use when searching, you can optimise every digital asset, from website pages to social posts, to match those searches. The result is better visibility, more qualified traffic, and a stronger connection with the audience you want to reach.

Our Approach

Effective keyword research starts with understanding your business. Your proposition, the problems you solve, and the value you offer guide every decision. This insight informs content creation, website pages, blogs, and social posts, ensuring that prospective customers can discover and engage with your products and services.

How We Work

Initial Setup

If you don’t already have them, we set up Google Analytics and Google Search Console. These tools allow us to see which keywords your website currently ranks for.

Website Analysis

We extract and analyse keywords from your existing content, evaluating search volume, current ranking, and competition. The strongest keywords are added to our target list.

Keyword Expansion

Using industry tools, we generate alternative, variant, and semantic keywords. Each suggestion is screened for relevance and search volume before joining the target list.

Intent Search Consideration

Keywords alone are not enough. We analyse the intent behind them: Are people looking to buy, research, or compare? Aligning keywords with intent ensures higher-quality traffic.

Gathering Your Initial Keywords

You provide the seed keywords you believe are important. We evaluate them and add the most effective to the target list.

Competitor Analysis

A gap analysis compares your site with competitors, uncovering potential opportunities and missed keywords.

Keyword Review

Each keyword is prioritised based on search volume, difficulty, and alignment with your business goals.

Keyword Application

Selected keywords are strategically incorporated across all digital assets, including website pages, content, and social posts, to optimise your presence.

Monitor-Refine-Repeat

Research is never static. We continually review and refine your strategy to keep pace with changing trends and search behaviour.

Why Work With Us?

Research of keywords is analytical, data-driven, and requires expertise. We go beyond the surface to understand your business, your competition, and your customers. The outcome is a digital presence that is both visible and meaningful, helping your audience find you when it matters most.

Your Results

A stronger online presence, better visibility, and an increased likelihood of reaching the right prospects. With Social Definition guiding your keyword strategy, your digital marketing becomes both customer-centric and results-oriented.

Let us help you navigate the digital landscape with confidence.

Book a Complimentary Consultation

Whether you’re launching a new offer, repositioning your brand, or tightening your message, we’ll help you build a value proposition that does the hard work — so your marketing doesn’t have to. The right value proposition simplifies communication, accelerates conversion, and enhances loyalty.

Book a Complimentary Consultation
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