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SEO stands for Search Engine Optimisation. It’s about tuning your website pages, blog posts and other digital content to attract highly relevant ORGANIC Traffic, the best traffic, by ranking highly, for relevant keywords, within the various search engines results pages.

SEO is a fundamental tactic in digital marketing. People conduct 3.5Bn Google searches every day, and Google is just one search engines. Many of these searches have commercial intent, the results used to find information about products or services. Therefore, the more times your content is presented and the higher you rank in the organic search results can have a direct impact on your business. The higher you rank in organic search results the more organic search traffic will find its was to your web page

These search engines work by sending out software ‘bots’ to crawl around the internet, finding websites, visiting pages and collecting information about the websites and the pages. These pages, their technical structure and all their content, are analysed and indexed and then according to hundreds of ‘secret’ factors the search engines RANK these pages to determine the order in which they will be displayed in search results for a given query.

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What Exactly is SEO? 

The aim of a search engine is to improve the user experience by delivering the BEST results that fit their users search intent or search query. So – in reality SEO isn’t just about optimising for the search engines, it’s about optimising for YOUR audience. How well you answer an enquiry determines where you rank in the worlds organic search results, how you’ll rank higher and how many times your show up in searches. Which means, we are talking more about ‘key phrases’ than keywords.

How Does SEO Work?

There are three aspects that need addressing:


1. Technical SEO

The quality of the vehicle (website, blog etc) that presents and delivers the content. How easy is it for the search engine to find the content, how easy to index and understand the content. A search engines algorithms will determine what is correct following its unpublished rules.


2. Content SEO

How structured the content is (Meta Titles, Meta Descriptions, Title Tags, Headings, external and internal links etc) is another of the ranking factors. And the Writing Style, meaning the quality of the writing, authority of the piece, relevance of the content, and use of keywords and phrases.


3. Backlinks

Asking someone to ‘do my SEO’ by randomly placing keywords on a page just doesn’t cut it. SEO is an ongoing commitment that requires research tools to develop your own SEO strategy that will be tied in with your overall marketing strategy and band development.

SEO does not work in isolation – it needs to be part of an Holistic approach to your Digital Marketing tactics, it touches EVERYTHING.

social:definition can help with the SEO research and ensure your digital assets are all, coherently, optimised to attract and engage your ideal prospects

SEO (Search Engine Optimisation) FAQs 

What is the definition of SEO?

Search Engine Optimisation are the actions to take to help your website, blog or content rank higher in the Google Search Results Page (SERPS)

What does SERPS mean?

SERPS is an abbreviation of Search Engine Results Pages. This is the page of results a search engine (Google, Bing, etc.) creates when you submit a search query. This page will typically contain paid search (PPC) results at the top followed by organic results that are ranked according to relevance to the users search intent, a ranking determined by the search engines algorithm.

What is the difference between SEO and Paid for Advertising?
SEO focusses on Organic Ranking, where your ranking in the search results cannot be influenced by paying the search engines. Users Trust websites that rank in the organic search results, hence you are more likely to convert an organic visitor.
What do we mean by ‘Organic’ ranking?
These are the non-paid for search results that you find in SERPS, after the paid for search results. Ranking in the organic search results cannot be influenced by paying the search engines.
Why does SEO matter to my business?
SEO offers a way to get more traffic to your website, without having to pay for each ‘click’ or each visitor. Plus these ‘organic’ visitors are higher quality as your page will be a closer match to their query, hence users trust the organic search results more. This matters because organic visitors spend more time on your web site, your bounce rate will be lower, and have a higher conversion rate.
What is on-page SEO?
Also known as on-site SEO, refers to the actions of optimising elements of your webpages (websites) in order to rank higher on SERPS. For example, relevant content, unique content, tags, titles and headings, image optimisation.
What is Technical SEO?
Technical SEO is part of on-page SEO, technical SEO refers to the actions of making the technical elements of your website easier for search engines to find, crawl and index. For example, site loading speed, site/data structure, security, mobile device friendliness.
What is off-page SEO?
Also known as off-site SEO, refers to the actions taken away from your website in order to rank higher on SERPS. The biggest difference isn’t where you’re actions take place, rather the tools and tactics you will need to use. For example link building, social media and business listings such as Google my Business.
What is Link Building?
Link Building refers to the actions taken to encourage and acquire links to your website from other high-quality websites. In SEO we call these backlinks. This matters because search engines see quality backlinks as endorsements, votes of confidence, for your website.

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