SEO is a fundamental tactic in digital marketing. People conduct 3.5Bn Google searches every day, and Google is just one search engines. Many of these searches have commercial intent, the results used to find information about products or services. Therefore, the more times your content is presented and the higher you rank in the organic search results can have a direct impact on your business. The higher you rank in organic search results the more organic search traffic will find its was to your web page
These search engines work by sending out software ‘bots’ to crawl around the internet, finding websites, visiting pages and collecting information about the websites and the pages. These pages, their technical structure and all their content, are analysed and indexed and then according to hundreds of ‘secret’ factors the search engines RANK these pages to determine the order in which they will be displayed in search results for a given query.
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What Exactly is SEO?
The aim of a search engine is to improve the user experience by delivering the BEST results that fit their users search intent or search query. So – in reality SEO isn’t just about optimising for the search engines, it’s about optimising for YOUR audience. How well you answer an enquiry determines where you rank in the worlds organic search results, how you’ll rank higher and how many times your show up in searches. Which means, we are talking more about ‘key phrases’ than keywords.
How Does SEO Work?
There are three aspects that need addressing:
1. Technical SEO
The quality of the vehicle (website, blog etc) that presents and delivers the content. How easy is it for the search engine to find the content, how easy to index and understand the content. A search engines algorithms will determine what is correct following its unpublished rules.
2. Content SEO
How structured the content is (Meta Titles, Meta Descriptions, Title Tags, Headings, external and internal links etc) is another of the ranking factors. And the Writing Style, meaning the quality of the writing, authority of the piece, relevance of the content, and use of keywords and phrases.
3. Backlinks
Asking someone to ‘do my SEO’ by randomly placing keywords on a page just doesn’t cut it. SEO is an ongoing commitment that requires research tools to develop your own SEO strategy that will be tied in with your overall marketing strategy and band development.
SEO does not work in isolation – it needs to be part of an Holistic approach to your Digital Marketing tactics, it touches EVERYTHING.
social:definition can help with the SEO research and ensure your digital assets are all, coherently, optimised to attract and engage your ideal prospects
SEO (Search Engine Optimisation) FAQs
What is the definition of SEO?
Search Engine Optimisation are the actions to take to help your website, blog or content rank higher in the Google Search Results Page (SERPS)
What does SERPS mean?
SERPS is an abbreviation of Search Engine Results Pages. This is the page of results a search engine (Google, Bing, etc.) creates when you submit a search query. This page will typically contain paid search (PPC) results at the top followed by organic results that are ranked according to relevance to the users search intent, a ranking determined by the search engines algorithm.