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SEO Copywriting: Where Copywriting Meets Keywords

SEO Copywriting

A Match Made in Search Engine Heaven

We have created a number of articles on web site SEO, SERP and how to get your content ranked by search engines such as Google, here’s a link to an introductory article “The ABC’s of Search Engine Indexing”. While the algorithms of the search engines vary in their detail, they share the common goal of providing their users with high quality, appropriate and relevant content.

In this article we introduce Copywriting, and more specifically SEO copywriting, a major skill, often referred to as an art, in our tools for driving traffic to our websites, blogs and content.

What is Copywriting?

Copywriting is the process of writing text for the purpose of advertising or other forms of marketing. The goal of copywriting is to persuade the reader, viewer, or listener to take a specific action, such as making a purchase, visiting a website, or signing up for a service. Copywriting can take many forms, including ads (online, print, audio, and video), social media, email newsletters, direct postal mail, on billboards, television commercials, and even the packaging your products come in. Effective copywriting must be clear, concise, and written in a tone of voice that appeals to the target audience.

What is SEO Copywriting?

SEO copywriting refers to the process of writing web content that not only informative, engaging and appeals to the target audience but also follows the current SEO best practices by including specific keywords and phrases to improve a website’s search engine ranking.

The goal of SEO copywriting is to create content that is both appealing to users and optimised for search engines, resulting in higher SERP ranking, higher visibility and increased traffic to a website. This type of copywriting involves conducting keyword research, understanding search engine algorithms, and incorporating relevant keywords and phrases into the content in a way that is natural and informative for the reader.

SEO copywriting is a process

SEO copywriting is a process that involves multiple steps to create high-quality, engaging, and search engine-optimised content. It involves research, planning, writing, optimisation, publishing, and monitoring to create content that not only appeals to users but also improves a website’s search engine ranking and drives traffic to the site. By following a structured process, SEO copywriting can help businesses increase their online visibility, reach their target audience, and achieve their marketing goals.

How do You Perform SEO Copywriting?

To perform SEO copywriting effectively, you can follow these steps:

  • Conduct keyword research: Determine the keywords and phrases related to your business or industry that people are searching for on search engines.
  • Identify the users Search Intent: From the keyword research results, identify the users Search Intent, then write content that satisfies that search intent, at the time of writing, search quality was one of Googles main goals, even naming the latest algorithm the “Helpful Content Update”, here’s a link to Google’s blog  “What creators should know about Google’s helpful content update”.
  • Optimise your website structure: Ensure that your website has a clear and well-organised structure, with descriptive page titles and headings.  This will be appreciated by both the search engines and your visitors.
  • Write high-quality, informative content: Create engaging and informative content that appeals to both users and search engines. Use relevant keywords in a natural and organic way.
  • Include meta descriptions and title tags: These are short descriptions of your web pages that appear in search engine results and provide a summary of what the page is about.
  • Use header tags: Use header tags (H1, H2, H3) to break up your content into sections and make it easier to read.
  • Utilize internal and external links: Include internal links within your website to help users navigate and find related content and encourage external links to credible sources to provide additional information and improve your website’s authority.
  • Monitor your website’s performance: Use tools such as Google Analytics to track your website’s traffic, rankings, and performance, and adjust as needed.
  • Don’t forget to include Calls-to-Action, CTA’s: If the goal of copywriting is to persuade the reader, viewer, or listener to take a specific action – present that action to them – make it easy for them to take the desired action by showing them what you want them to do.  Here are some example CTA’s:
    • Sign up for your newsletter
    • Sign up for a free download (lead magnet)
    • Enrol in a training course
    • Purchase a product or service
    • Request a trial
    • Hire you
    • Click through to a related post
    • Schedule a call back
    • Buy tickets to an event
  •  Use a table of contents; This shows the reader what they will find on a page or in an article, and where they can find it. Which helps them quickly satisfy their search intent.

By incorporating these steps in your SEO copywriting, you can create high-quality, SEO-friendly content that improves your website’s search engine ranking and drives traffic to your site. SEO copywriting is such an important aspect of digital marketing. It involves creating high-quality, engaging, and search engine-optimised content.


The process includes conducting keyword research, writing, and editing informative content, optimising web pages with relevant keywords and on-page elements, and regularly monitoring and adjusting the content to improve search engine rankings. By following a structured process and creating content that appeals to both users and search engines, you can increase your online visibility, reach your target audience, and achieve your marketing goals.

If You are Struggling with SEO Copywriting

Copywriting is an essential aspect of any online business, and having the right words on your website can make all the difference in attracting and retaining customers.

Our team of expert copywriters is here to help. Our copywriters don’t work in isolation but collaborate with our clients to create SEO-friendly and engaging copy. They know how to structure content and craft compelling words that work online. With their expertise, you can be confident that the copy on your website will be of the highest quality, helping to improve your website’s ranking and draw in more customers. If you’re looking to enhance your website’s content and drive more traffic, our team of copywriters is here to help. Get in touch to learn more about how we can help you achieve your goals.

Struggling with SEO Copywriting?

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