Can your Blog Help your Social Media?
Maximising the Potential of Your Marketing Channels
Combining Social Media Marketing and Blogging for Effective Omnichannel Marketing
In today’s fast-paced world, businesses are faced with a constantly changing marketing landscape, where new channels and platforms continue to emerge. As a result, it’s become increasingly challenging to achieve the desired results from marketing efforts.
One of the keys to successful marketing is understanding how seemingly separate marketing channels can work together. We believe that all your marketing channels should work in harmony, a concept known as omnichannel marketing. If you’re not familiar with omnichannel marketing, we have an article discussing what it is.
In this article, we’ll be focusing specifically on how social media marketing and blogging can complement each other to create a more effective marketing strategy. We see many examples of blogs being developed in isolation, using different technology, or hosted on separate platforms, resulting in missed opportunities for engagement, traffic, and leads. By combining social media marketing and blogging, you can maximise the potential of your marketing channels and achieve greater success.
Don’t Treat Your Blog and social media as Separate Channels
The first and most important point is to avoid treating your blog and social media as separate channels. They are not separate entities with separate goals and intent that never intersect. In fact, creating separate strategies for different channels, each with its own area of focus, can limit the effectiveness of your marketing efforts.
Your blog can help your social media, and vice versa. By creating blog posts that entertain and educate your ideal customers on topics that are relevant to your industry, you can establish your brand as a thought-leading expert in your industry. This will encourage readers to share your content and engage with your brand on social media, ultimately resulting in increased traffic and leads.
Creating Valuable and Engaging Blog Content
Before we delve deeper into how to integrate your blog with social media marketing, it’s important to note that this approach is only effective if your blog is good, educational, entertaining, and of value to your target audience. By creating valuable and engaging blog content, you can encourage your audience to share your content on their own social media platforms, increasing your reach and engagement.
When creating content for your blog and social media channels, aim to create content that can work well on both platforms. Examples of such content include how-to posts, lists, decision-driven posts (pros vs. cons),and data-driven content. However, it’s important to avoid creating generic top 10 lists with no substance. Instead, create weighty lists that provide in-depth analysis and actionable advice. By doing so, you can establish your brand as a thought-leading expert and drive engagement across your marketing channels.
Integrating Social Media and Blogging
Once you have created valuable and engaging blog content, it’s time to integrate it with your social media marketing strategy. If you write in-depth, long-form content, this can easily be repurposed into smaller posts that can be shared on various social media platforms, reaching a wider audience than just your blog followers. When creating these repurposed social media posts, be sure to include an SEO-friendly hyperlink back to the original blog to drive traffic to your website.
Social media platforms are ideal for starting conversations and perpetuating discussions on a particular aspect of a blog or post. Paying attention to what people engage with helps you learn more about what really interests your audience. Furthermore, engaging with everyone that engages with your content can build a community around your brand, creating user-generated content and fostering engagement on both your blog and social media channels.
Consistent Branding Across Channels
Finally, when producing or sharing content across channels, pay attention to templates, formats, headers, footers, backgrounds, CTAs, etc., and ensure consistent branding across your blog and social media channels. Using consistent brand guidelines, voice, and style across your channels maintains consistency and reinforces your brand. By implementing these tactics, you can effectively combine your blog with social media marketing to enhance your content strategy, increase engagement, and establish your brand as an industry leader.
So, Do Blogs Help with Social Media?
In summary, blogs can, and do, help your social media, and vice versa. By avoiding treating your blog and social media as separate channels and creating valuable and engaging blog content, you can integrate your blog with your social media marketing strategy to maximize the potential of your marketing channels.
Integrating your blog with social media marketing involves repurposing long-form content into smaller posts that can be shared on social media platforms. Starting conversations and perpetuating discussions on a particular aspect of a blog or post can also help increase engagement and foster a community around your brand.
Finally, it’s important to maintain consistent branding across all channels to reinforce your brand and create a seamless customer experience.
Could We Help Your Social Media, or Your Blog?
At social:definition, we understand that the world of marketing can be overwhelming. If you need help raising your marketing game, getting started, or if your marketing isn’t delivering against your goals, we’re here to help. Contact us through the form on our website, and we’ll be happy to assist you.